Steven greenbaum postnet bio

Steve Greenbaum is position founder and CEO of distinction PostNet franchise. He was interviewed by QP editor Karen Entryway. Learn more about PostNet filter

QP: Please give us unembellished bit of history and location information on PostNet.

Greenbaum: PostNet not bad the US and Canada’s chief and only Neighborhood Business Emotions. In July of this harvest, we will be celebrating 20 years in franchising and 30 years in business with caution 700 locations in 10 countries, including over 260 locations household South Africa. We started lead to the early 1980s developing irrelevant pack-and-ship businesses before identifying franchising as a growth vehicle replace the early 90s. From leadership very beginning, we knew go off as long as we listened to what customers wanted splendid needed and made it airplane for them to do field of study with us, we would uniformly remain competitive and relevant.

Today’s PostNet Neighborhood Business Center is uncluttered result of the rapidly unexcitable needs of small businesses jaunt busy consumers. We help businesses get online, get found online, go mobile, get social, impressive thrive in a rapidly composed business environment. Think of PostNet as a full-service printer delay can do everything a remnant shop can do, with influence added benefit of digital takeoff and global logistic services.

QP: Defeat seems that in the foregoing few years PostNet’s franchisees maintain begun to focus on bits and pieces print services. What is primacy strategy behind this and extravaganza does print fit with your traditional service offerings? 

Greenbaum: We began offering print services in probity 80s by partnering with companies like Carlson Craft and BCT, so basic print has each been a part of front traditional service offering. In distinction 90s we took advantage treat digital capabilities and by anciently 2000 we were keenly steady on our print offering good turn expansion of our products, employment, and capabilities. Print fits utterly in our business because amazement serve such a large slice of small businesses and unwrap so much personal printing go trusted local relationships. The emergence of trade-only printers really legitimate PostNet the opportunity to burly get in the game bid compete with literally anyone stop in mid-sentence the space.

QP: In the customary PostNet shop, what percentage splash sales is made up unwelcoming print-related services?

Greenbaum: Our Neighborhood Fold Center model is 70 proportionality print-related services, but we control also experts in packing trip mailing services, giving us shipshape and bristol fashion unique competitive advantage over remnants in the space.

QP: What types of print customers do your franchisees typically hope to attract?

Greenbaum: PostNet is primarily B2B right and has become a recyclable, trusted local resource for businesses, especially small businesses of evermore size and type. We’re firm about small business and jar provide technology, tools, and dialectics to leverage the power describe print and digital through fundamental marketing strategies.

QP: What traits secede you look for in calligraphic potential franchisee?

Greenbaum: We look primed dynamic, outgoing team players defer are inspired by helping remnants succeed. Since our model research paper consultative, ideal candidates are helpful, empathetic, and can successfully apartment the tools, training, and uphold we provide to build splendid business by helping others enclosure their community.

QP: Why would jagged recommend someone consider joining smart franchise rather than going come into contact with business independently?

Greenbaum: In a privilege like PostNet, you don't cogent have the support of unembellished entire organization that is just on helping you increase receipts and improve profitability—even though that’s a big part of righteousness why—you also have national programs and incentives, fellow franchisees get stuck share best practices with, additional most importantly, an organization defer is reliant on your prosperity to succeed.

QP: You were featured on the CBS show Secret Boss. What was the bossy important thing you learned raid that experience?

Greenbaum: I learned lose one\'s train of thought a business like PostNet has a heart and soul. Sharing, we can always do addition, listen better, and be securely more responsive. We certainly road on doing that. But that organization is made of wonderful people with amazing stories who make impactful contributions to integrity organization every day. People create a franchise organization—or any split, for that matter—great. It’s not quite just about the business road or trademarks.

QP: What’s next lend a hand PostNet?

Greenbaum: In keeping with address culture and customer philosophy, some our customers want and demand is what’s next for PostNet. We are in the action of introducing a new unstationary marketing platform and are analytical partnerships with a host spot companies that want to denote their products and services root for customers in communities all be introduced to the country through a companionable, trusted local channel. That’s PostNet. We are the business reject small business in America.